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Città Convenienza  

Brand Management  |  Marketing Management  |  Corporate Identity Design  |  Retail Concept  |  Advertising  |  Brand Strategy 

Gruppo Semeraro develops and operates several brands, primarily in the furniture industry – Citta Convenienza, Semeraro Mobili, Matto Mateo and RB. The group is Italy’s largest furniture conglomerate with large department stores and its own furniture factories throughout Italy.

My job, and mission, was to convert Citta Convenienza from seven individual department stores in seven different cities to one strong brand and one strong chain of department stores in Italy. Bergamo, Milan, Torino, Brescia, Ferarra, Vicenza and Roma.

”…50% Swedish organizational skills, and 50% Italian creativity means 100% success…”

 – Giovanni Semeraro, CEO & Owner

”The real fact is that nobody reads ads.
People read what interests them, and sometimes it’s an ad.”

– Jan Boudrie, Brand Manager

”A goal with no plan is just a wish.”

– Jan Boudrie, Brand Manager