How and what we do
Some call it approach or philosophy. We call it brics.
Our brick from which we start building.
In a complex world, simplicity win.
Perfection is achieved, not when there is nothing to add, but when there is nothing left to remove. That’s is one of our mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.
“Simplicity is the ultimate form of sophistication.” – Leonardo da Vinci
We don’t work with design. It just looks that way.
Design is not just what it looks like and feels like. Design is how it works. It’s about communication, not decoration. But. Your emotional self almost always wins. You choose with a feeling. That is why design is becoming increasingly important. Understanding how color and shape affect the experience of selected target groups is therefore absolutely crucial. First Concept. Then Design.
“Design is the silent ambassador of your brand.” – Paul Rand
Sell the problem you solve, not the product.
Your customers doesn’t care about your products the care about how you can solve their problems. It’s not who you are, it’s what you do.
“Make things people love, and you don’t have to make people love your things.” – Bernadette Jiwa
Change is the only constant.
Even if you are on the right track, you’ll get run over if you just sit there. Stagnation is the greatest threat to any brand. Leadership is nothing you can defend. You have to constantly challenging your self. You can’t do business today with yesterday’s methods and be in business tomorrow.
“It is not the biggest, the brightest or the best that will survive, but those who adapt the quickest.” – Charles Darwin
There is only one boss. The Customer. He can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. A brand is no longer what we tell the customer it is. It’s what customer tells each other it is.
“You’ve got to start with the customer experience and work – not the other way around.” – Steve Jobs
There is no more B2B or B2C It’s H2H. Human to human. If the customer is the King your employees are the Queens. The people behind the brand are at least as important as the brand itself. Loyal, proud and enthusiastic employees combined with strong leadership, can really lift a company and make it grow.
Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients. – Richard Branson
Be a voice, not an eco.
It’s hard to develop products or services by asking focus groups. People don’t know what they want until you show it to them. Don’t develop me-to-products. The electric light light did not come from continuous improvement of candles. Look for whole other branches for inspiration. What can cars learn from media? What can fashion learn from food? What can banks learn from video games?
”If I had asked people what they wanted, they would have said faster horses.” – Henry Ford
Think local. Act global.
The market has never been bigger than now. At the same time, the distance to the market is shorter than ever. The development of your brand is not best created in meeting rooms and workshops. Leave the office and look at other industries and countries for inspiration, because your customers do. That’s why brand leaders spend more time where their culture is lived and their products consumed.
“If the only tool you have is a hammer, you tend to see every problem as a nail.” – Abraham Maslow
Strategy is a crucial first step in the creative development process. A clearly defined strategy serves as a North Star, a point of reference, a brand blueprint. Without it even good design runs the risk of becoming a hit-or-miss expense.
We work closely alongside our clients to gain the necessary insights that underpin a strategic framework. Through conversations, workshops and other information-gathering exercises we crystallize key brand tenets and define their unique position in the world.
- Brand Positioning
- Brand Definitions
- Content Strategy
- Naming Strategy
Whether we’re crafting a new identity, or evolving an existing one, our approach to brand identity development is guided by the same analytical process and principles. Our team of writers and designers work hand-in-hand to develop an identity that encapsulates our client’s brand, differentiates them from their competition, and makes a lasting impression on their audience.
- Identity Systems
- Brand Guidelines
- Brand Books
- Content Development
We combine strong visuals, powerful storytelling and best-in-class production to create engaging and memorable brand experiences. Whether we’re architecting a mobile experience, designing retail packaging or crafting copy for a print campaign, we extend the same set of visual and tonal principles to ensure a cohesive and consistent brand experience. This is where it all comes together.